Setting expectations as a Product Manager is hard. When pitching our product ideas and strategy we need to make a strong business case, with a significant value proposition. We don’t want to be too conservative and undersell our impact. This could weaken the proposal, and possibly lead our company to miss out on an awesome opportunity. On the other hand, overselling and under delivering can cause the company to make crucially wrong decisions, and will erode trust that we’ve earned from stakeholders and decision makers. But we can’t be both ambitious and conservative. Ambitious and realistic is the illusive goal.